Business Visibility

When it comes to building your company, visibility is key. But what does that even mean? How do you build a company that's visible to the general public and not just your own internal team? Google is the most popular search engine in the world. That means when you build your business and have a website for your company, potential clients or visitors can easily find you. 

The same holds true for any other website that has a presence online. You want people to know about you — your products, services, and brand. And you want them to be able to find you easily, with as few steps as possible, from finding what they're looking for to calling or visiting your business location. For example, if someone Googles "Cyber Monday deals," then they should also see every single listing for cyber Monday deals on every single website for Cyber Monday deals that are listed in any way on Google Search Console (GSC). Better visibility = more customers and leads. Let's talk about how we can achieve this using Google Business Profile. 

What is Google Business Profile?

Google Business Profile is a tool for you to create and manage your company's online presence. It is the largest online business directory. It helps you get your business discovered alongside other businesses with similar services or offerings. It also helps you get found on Google Maps, Google+ Local, and other services that help people find businesses. A big part of the profile is the website listing that shows up in search results when someone searches for your business name. This listing will include information about your company, such as an address, phone number, hours of operation, and notes about any special offers or promotions that are upcoming. It can be easy to forget how important visibility is these days with all the noise on social media and the internet. But if you want people to find your business easier when they search online, then creating one page on Google Business Profile just might be worth it to get your business listed alongside others in a way that will make them stand out from their competitors who use more generic listings on G-BSP. 

Why You Needed Better Company Visibility

With the rise of SEO and digital marketing, there is a lot more competition for visibility. This is especially true for companies that are not in the traditional B2B sector (business to business). With more people looking online than ever before, it's important to make sure your company has an active presence online. There's so much noise on the internet that it's difficult to get noticed. A good place to start is creating a Google Business Profile (GBP). A Google Business Profile helps companies create their own website that can be found on Google Search Console (GSC). It includes basic information about your company along with contact information, images and videos, and other relevant content. With a Google Business Profile, you can include all of this information on one page and respond quickly when someone searches for your brand or product name. When you have a profile created for your company, you can also link it with other websites or directories that have a presence online. Let's say you want to highlight your website on social media by listing it as one of the best places to work in your industry — you could do this by linking your social media profiles with the profile that has been created from the GSP. If you want people to find you on YouTube faster, then you should add your YouTube channel as well. 

How Google Business Profile Helps With Company Visibility

When you create your Google Business Profile, it's easy to set up your company website and add links to social media pages. You can also add other contact information like a website address, email, physical address, and phone number. (However, you should only add phone numbers if you want to be able to use the Google Business Contacts tool). Google Business Profile is a way for your company to stand out from the crowd of websites that are listed in the Google Search Console. It lets people find your company more easily when they search on Google—even if they don't know where exactly they are looking. If a person searches for "cyber Monday deals," then they should see your listing as well as every other listing of cyber Monday deals on every other website listed in GSC. In addition to making you more visible on Yahoo!, Bing, Amazon, and more than 43 million websites worldwide, Google Business Profile also gives you access to the Google My Business toolkit. This allows you to manage all aspects of your business in one place: from adding new locations or hours of operation, managing employees and contractors through payroll services using QuickBooks Online (QB Online), and creating menus or flyers for customers or employees with help from Adobe Connections or PDF Studio Pro, sending automated marketing emails with Gmail integration, creating store locator maps with custom images at no additional cost; these are just some of the many features available with this toolkit! 

Adwords and the Right Strategy For Getting Found By Customers

Google Business Profiles is the right platform to use for improving your website's visibility online. It's a way to get in front of more people while also making sure that you match up with their search terms. This is what makes it helpful for your company's growth and brand awareness. When you create a Google Business Profile, you are able to create ads that will appear on Google Search Console and the local business listings on Google Maps. You can also optimize your website for mobile devices, which helps make sure that it's easy for users to find on mobile devices when they search for your business. This will optimize your website so that it ranks higher in local searches as well as organic Google searches. Another option is creating an Adwords campaign. With this strategy, you'll be able to provide customers with information about your company and products by using text ads such as ad text and ad extensions. You can also use display ads like image ads or video ads, which help bring attention to your brand in ways that a traditional text ad cannot do. By creating an Adwords campaign, you'll be sure that your marketing efforts are reaching potential customers at the right time and place on their phones and computers automatically - think of advertising on autopilot! What type of business need visibility? Any business needs visibility if they want to grow or start out new with no money or experience! Let's say you have a retail store or a small online store selling outdoor gear.  

Step 1: Create a Google Account for Your Business

You need a Google account for your business. And when you create a new account, you'll be able to use the same email address that will be associated with your website. So if someone Googles "[your company name]" and finds your website, they'll see this information at the top.

Step 2: Add Your Street Address to Your Company Profile

First, you need to add your company's address to your company profile. This is the identifier that will be used by Google Search Console (GSC) to identify your company. Next, you need to add any additional addresses for the physical locations of your business. The addresses you add will also be used by GSC to identify where your business is located. Once you have all this information, you can then start building out your Google Business Profile with the links to places like Facebook and Instagram or any other websites or platforms where you can share content and provide information about yourself. You should publish at least one blog post per month on a platform like Medium or LinkedIn.

Step 3: Add Company Images and Other Key Information To Your GSP Account

Adding images to your GSP account is the first step. This will help you with building better visibility. You can add a company logo and photos of the office, products, and staff. This will help with branding your brand and making sure that people know what they're looking for when they search for a business like yours. Next, we need to add information about your company that's important to potential customers. Your company name, address, phone number, and website should all be included in this section of your profile. You can also add language to your GSP account to make it clear what type of company it is. For example: "This profile represents an Insurance agency servicing the Greater Boston area." Next up is adding contact information like email addresses and phone numbers that are easily accessible and easy to remember - things like 1-800-FLOWERS or 877-555-1234 or (978) 984-1300. Finally, the Company Organization section allows you to specify how you want your company listed on Google Search Console (GSC). We recommend setting this up so that it looks something like this: "The Cyber Security Company.

Step 4: Stay Active in Your GSP Account to Build Trust and Viewable Data Points

Once you've created your GSP, the next step is to keep your account active. You want to stay on top of your reporting, check-ins, and reviews and use this information to keep improving visibility for your business. * A recent study found that over 50% of US consumers trust ratings from review sites and social media as much as or more than other sources when it comes to making purchasing decisions. * Google reports that consumers who trust businesses with a high visibility score are 3X more likely to buy from them than those who don't have a high profile on search. * "Build Trust" is one of the first things Google recommends when you start using their new GSP service. A good way to do this is by sharing photos of yourself and posting specials you're running on your storefront. * Use GSC's data insights to make decisions about what kind of content would be best for your business - this includes everything from tracking brand mentions in Google news (search engine marketing) listings, optimizing site speed, understanding website visitor behavior, audience targeting, SEO tools, etc.

Conclusion

With the help of Google Business Profile and Google Adwords, companies can gain a competitive advantage over their competitors. With a well-planned strategy and the right tools, businesses can gain better visibility and drive more traffic to their site, increasing their customer base.